Nike intends to launch a specifically-designed hijab in order to help Muslim women compete in sports while wearing hijabs.
The Nike Pro Hijab will be launched in spring 2018 as a response to the increasing number of Muslim women who wish to take part in sports with their hijabs on.
Nike said it was inspired by Muslim runner Sarah Attar, who took part in the 800m race at the London 2012 Olympics wearing a hijab, as well as weightlifter Amna Al Haddad, who competed in the 2016 Rio Olympics.
The company issued a statement, saying: “The Nike Pro Hijab may have been more than a year in the making, but its impetus can be traced much further back, to an ongoing cultural shift that has seen more women than ever embracing sport.”
“This movement first permeated international consciousness in 2012, when a hijabi runner took the global stage in London.”
Nike added that the Pro Hijab has been designed after athletes informed the company that they needed to perform better.
According to a Nike spokesperson, the company came up with the idea after Al Haddad visited its research facility at their global headquarters in Oregon, US.
“We worked with Amna and a variety of other athletes to see what they needed and wanted in a performance hijab,” the spokesperson said.