Slowly but surely, we’re seeing more ‘modest’ style in the mainstream Western fashion world.

And in an absolute first for Britain, a ‘fashion week’ dedicated to Muslim-friendly designs is being held in London.

Featuring more than 40 brands from around the world, according to its designers London Modest Fashion Week is far from Muslim exclusive but simply adheres to Muslim values – or anyone of any faith who wishes to cover up more.

It’s being held in the iconic Saatchi Gallery in Chelsea, London, and has been set up by UK-based modest fashion company Haute Elan.


Why now, particularly? For one, it comes at an important time as Islamophobia is on the rise and many women who wear the hijab want to feel more confident wearing it in public.

And above all else, consumers are simply catching on.


Event organiser and founder of Haute Elan, Romanna Bint-Abubaker, told Sky News the Muslim market is currently the ‘fastest growing global consumer’:

One in three people – by 2030 – will be a Muslim in the world – that’s a huge population,’ she said.

We’re also seeing a lot more modest fashion in the mainstream, from hijabi fashion blogger Habiba Da Silva – famous for designing a range of hijabs for multiple skin tones – to Kanye West’s featuring of model Halima Aden in his New York Fashion Week Yeezy Season 5 presentation.

So we’re eager to see what happens next.

The show took place on 18 and 19 February 2017.