A British TV channel has removed an episode of Fireman Sam after users in social media criticized the episode because a character appears to be slipping on a page from the Quran.

The episode, which was first broadcast in October 2014, shows the character Elvis tripping on a piece of paper. After the paper goes floating in the air, it can be seen that it’s a page from the Quran.

The producer of the animated children’s program, HIT Entertainment, has issued an apology to the viewers for the incident and said it was cancelling its contract with a Chinese company which was responsible for the scene.

“It has been bought to our attention that in an episode of Fireman Sam (Series 9, Episode 7), an image of the Quran is briefly depicted. The page was intended to show illegible text and we deeply regret this error. We sincerely apologise for any distress or offence it may have caused. We will no longer be working with the animation studio responsible for this mistake,” said the statement.

"In addition, we are taking immediate action to remove this episode from circulation and we are reviewing our content production procedures to ensure this never happens again."

The scene was brought to the attention by a member of public and soon led to condemnation on social media.

In 2012, Fireman Sam creator David Jones was held at Gatwick Airport after criticizing airport security for not checking a veiled woman.